Retail for the Rider

I’m Brennan Marquez and I believe that Bicycle Retail is for the Rider.

Since starting as a bike builder at Dutchman Bicycles in Santa Cruz, CA in 1993, my career in the bicycle industry has allowed me to explore how we foster the most important relationship in this two wheeled world that we love.

That relationship is the relationship between The Bike Shop and the Rider.

Whether I was working on a sales floor, behind a service counter, in a rider care call center, as a shop manager, trainer/educator, or operational consultant, at retail or working for a vendor/manufacturer; the past 30 years have made it clear that the Bike Shop has the greatest ability to aid in the Rider’s experience as a cyclist.

The Shop becomes the hub for cyclists and cycling in their communities and bears the responsibility of curating that community’s experience. Refining the how you operate your business within cycling allows your shop to focus on that responsibility and ensure that you will be there to serve your community for years to come.

I have been incredibly lucky over the past decades in the education and experiences I’ve received working with, learning from, and educating Riders and Retailers all over the world. I am even luckier to bring that education and experience to bear to refine your business.

Do you want to grow, develop and curate your cycling community’s experience? Do you want to roll Retail for the Rider?

Let’s talk.